MEET THE TEAM
Aleta Heard
Chief Executive Officer - Founder
Aleta was also recognized as an award-winning leader in the community and in her technical profession. She has been recognized as a 10 under 10 Honoree by Slippery Rock University, the 2022 ATHENA Young Professional honoree, Woman of Excellence by the Pittsburgh Courier, 30 under 30 by Pittsburgh Business Times, and PA Bankers "Tomorrow’s Promise" Award. She is an Innovative Strategist, Tech Expert, Champion for Women, Product Owner, Web Designer, Public Speaker, VP Of the PA Doula Commission and a Doula herself.
Gloria Coulverson
Director of Policy & Community Engagement
With a strong background in reproductive health and advocacy, Gloria designs inclusive policies and forges strategic community partnerships that advance equitable perinatal care across Pennsylvania and beyond.
Her "Keep Her Breathing" campaign was launched this year in honor of Adriana Smith and the countless women whose bodies were treated as experiments instead of being protected and how we are mitigating these issues through MOM.
She also recently joined fellow maternal health leaders on a public panel hosted by Emerald City Pittsburgh to spotlight Masters of Maternity's solutions to maternal health disparities, reflecting her role as a trusted voice in the field. Gloria also activates activism, amplifies advocacy, and drives measurable progress by centering the voices and experiences of brown birthing people. Her work ensures every parent receives compassionate, culturally-informed support and reinforces the organization’s mission to reimagine maternal care through equity, empathy, and impact.
“Birth is not only about making babies. Birth is about making mothers ~ strong, competent, capable mothers who trust themselves and know their inner strength."
- Barbara Katz Rothman